If you’ve recently launched a WordPress website or are thinking about building one, you might be wondering: “Do I really need a blog?”
The short answer? Yes — and here’s why.
At Green Tornado, we’ve been building and managing WordPress websites for businesses across Brentwood, Billericay, Wickford and beyond since 2003. One thing we always recommend to our clients is to consider adding a blog – even if you’re not planning to post every week.
Why a Blog Still Matters in 2025
You might think blogs are only for writers or influencers, but they’re actually a powerful tool for small businesses too. Here’s what a well-maintained blog can do:
- Boost Your SEO
Every blog post is a chance to target a different keyword or phrase that your potential customers are searching for. This helps your site rank higher in Google for a wider range of terms – particularly local ones like “bathroom fitters in Brentwood” or “fencing tips for Wickford gardens”. - Build Trust
Blogs give you the chance to show your knowledge. Whether you’re a plumber, builder, florist or fitness instructor, useful posts help position you as a local expert. - Answer Questions People Are Already Asking
Many people use AI tools or search engines to ask questions. If your blog post answers those queries clearly and locally, you’ve just earned their attention — and potentially their business. - Keep Your Site Fresh
Google likes websites that stay active. Adding a blog post every few weeks is a simple way to show your site is alive and relevant. - More Content to Share
Blog posts give you something valuable to share on social media or link to in emails. This drives more traffic back to your site over time.
Don’t Have Time to Blog?
We get it. You’re running a business, not a writing studio. That’s why at Green Tornado, we can build a blog section into your WordPress website and even help you manage the content.
Whether you want us to write regular posts, guide you on what to write, or simply set up the tools so you can blog when you’re ready – we’ve got options to suit you.
Let’s Chat
If you’ve been wondering whether a blog is worth it, the answer is yes – especially if you want more visibility, credibility and enquiries. And if you’re not sure where to start, we’re here to help.
Contact Green Tornado today for a chat about adding a blog to your WordPress website or making the most of the one you already have.
