If you own a business, you will understand the need for a business website. First impressions matter, and a website must provide that all-important first impression the moment it loads. In these technical times, the home page of your business website is often the first time customers learn about what you have to offer. Ensuring your website content is up-to-date, relevant, engaging and user-friendly is essential.
A stylish website with appropriate and attractive graphics is vital. A poorly designed web page may deter potential customers, particularly if it includes outdated information. Your site must highlight your skills and professionalism whilst being easy to navigate and eye-catching.
Out of Date Content
Old articles, expired promotions, old blog entries, and no longer available stock are outdated content that could hinder your website. You should also ensure that all links are working, as broken links are annoying and will probably cause potential customers to leave the page.
Your website must be easily accessible on mobile devices such as smartphones and iPads. Many of your customers will access your site on the go with desktop computers being replaced by smaller devices. Responsive web design allows a site to fit well and display exactly as intended on all device screens. This is essential for business websites.
Relevant content is paramount. You must connect with your target audience with engaging content, but you should also ensure you provide the information your customers will want to know.
It is said that visitors lose interest in a website within four seconds if they do not see what they are looking for. This may sound harsh, but everything goes at speed now, and a website must have content that shines to capture its audience. Be sure to keep your content fresh, interesting and entertaining.
SEO and Digital Marketing
Keeping on top of SEO and digital marketing is essential. Website maintenance is a crucial part of business, and SEO should be regularly updated. Keyword targeting should be reviewed when you conduct website maintenance to ensure you are achieving reasonable conversion rates. Search trends change, markets change, and customers’ needs change. Be sure to keep on top of your game.
So, we can see how important it is to keep your business website updated. Even if you are a small business and you feel not much has changed, you must move with the times in this competitive digital world. A digital solutions specialist, such as Green Tornado, can help you get the most from your business website.
Contact Green Tornado to find out about their web solutions on 01277 849161.