Is your business website invisible on Google? It’s a common concern for many businesses striving to gain visibility online. Being discoverable on Google is crucial for attracting new customers and growing your business. If your website isn’t showing up in search results, you might be missing out on significant opportunities. At Green Tornado, we understand the importance of SEO and are here to help you figure out why your site might be underperforming and how to fix it.
Your Website is New
If your website is brand new, it may simply need some time to be picked up by Google’s search algorithms. Search engines need to crawl and index your site before it can appear in search results. You can speed up this process by submitting your site to Google via Google Search Console.
Lack of Indexing
Sometimes, websites or pages don’t show up because they haven’t been indexed by Google. Ensure that your website is not accidentally blocking search engines. Check the robots.txt file and meta tags to confirm that they don’t contain directives like “noindex” or “disallow” that prevent Google from indexing your site.
Poor Search Engine Optimisation (SEO)
SEO is essential for making your website visible to search engines. If your SEO is lacking, your site might not rank well. This includes optimising your content with relevant keywords, ensuring your site has a logical structure, and obtaining high-quality backlinks. At Green Tornado, we specialise in optimising all these aspects to boost your Google rankings.
Your Website Lacks Quality Content
Google aims to provide the most relevant and valuable content to its users. If your content is thin, duplicated, or doesn’t provide value to your audience, your site will likely rank poorly. Invest in creating unique, high-quality content that addresses your customers’ needs.
Your Website Isn’t Mobile-Friendly
With the increasing use of mobile devices to access the internet, having a mobile-friendly website is more important than ever. Google uses mobile-friendliness as a ranking factor, so if your site doesn’t perform well on mobile devices, it might not show up in search results.
Google Penalty
If your website has dramatically dropped in rankings or disappeared from search results, you might have been penalised by Google. This can result from engaging in black-hat SEO techniques, such as buying links or keyword stuffing. Review Google’s Webmaster Guidelines and make necessary adjustments to align with Google’s ethical practices.
Competition and Market Saturation
In highly competitive markets, your website might struggle to rank if larger or more established brands dominate the search results. Conducting a competitive analysis can help you find opportunities to stand out by targeting niche keywords or providing unique content.
If your website isn’t showing up on Google, addressing these issues can help improve your visibility. At Green Tornado, we are dedicated to helping businesses in Brentwood and beyond enhance their online presence through effective SEO strategies. For more personalised advice or a comprehensive SEO audit, contact Green Tornado today.
