Why is SEO so Integral to my Business?

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SEO is a long-term investment that can make all the difference to a business. Getting ahead in the digital world and having a strong online presence is crucial to any business website, and SEO is how to achieve it.

The Benefits of Effective SEO

Let’s get straight to the facts and highlight the benefits of effective SEO for your business.

Increased Traffic

Effective SEO will drive more traffic to your website. If your website is optimised for your audience, you will reach your target audience. This means more relevant traffic and more business.

Higher Ranking

A robust SEO strategy ensures your content is fresh, relevant and engaging and uses appropriate high-performing keywords. This will help your website climb high in search engine rankings and attract more traffic. Research has sown that 75% of users will not search past page one of search engine results, so getting on that first page with your keywords is crucial for your digital success.

More Leads

Good SEO will bring you more leads. A well-optimised, user-friendly website will bring in organic traffic, which in turn gets more leads. A lead refers to turning a browsing customer into a paying customer.

More Reviews

A strong SEO strategy leads to higher rankings and more website traffic, which means more reviews. Reviews are incredibly valuable for an online business, with many customers heading straight to the reviews before they decide to even browse the site.


Effective SEO will reduce your long-term marketing costs by attracting a steady flow of organic customers to your site. Enlisting help from SEO professionals, such as Green Tornado, will enhance your long-term results and pay for itself over time.

Website Authority

High website authority shows that your site is trustworthy, relevant and credible, boosting your ranking position. SEO plays a significant role in website authority.

SEO – The Conclusion

The above outlines just a handful of benefits of effective SEO. It may take three to six months for results, but SEO is a long-term thing, and the benefits to a business website are huge. You can guarantee that your competitors have invested in SEO strategies. Do you want to lag behind and let them take all the business? When implemented correctly, you could soar above them in a matter of months.

Investing in effective SEO is a must if you want to grow your online business and climb those search engine rankings. Many companies use SEO to drive towards business goals such as profit goals, brand awareness and customer reach.

Contact Green Tornado for expert help with website SEO on 01277 849161.

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