A common error made by businesses is thinking “we are too busy to do more marketing” or “Business is booming, we don’t need any more marketing right now”. This is a dangerous trap for any business to fall into as you should ALWAYS give time to marketing.
It can be difficult for business owners to see the true value of long term marketing, especially when the sales are high and business is great, but in these modern times, anything can change at any moment. Any market or industry can suffer a major change at any time. You need to be confident that your business has the strong marketing presence needed to pull through that. It is thought that companies who do not cut down on marketing during recessions often survive and recover well, which highlights the importance of consistent marketing. Marketing is key to keeping your business healthy.
Each business is different
What works for one may not suit the next, but if you have a good marketing strategy the sales will be coming in which in turn makes for good morale and happier staff who are then keener to keep busy and keep pulling in results. Just because you have work flying in, does not mean your business is growing. Marketing will ensure your business grows.
A good method is to get client testimonies as you deal with them. If the sale has gone well then why not get a glowing reference from a happy customer? This is perhaps one of the most valuable things when marketing, good reviews for all to see. Your reputation is so important. Keeping on top of your marketing helps you to shape your client base as your business changes, and it is always a great practice to bring in more potential business than you need right now as it gives you more options.
Consistent marketing that is kept current and fresh will help secure the future of your company. If you have a marketing budget then use it and boost your business! You should never be too busy with marketing. It is crucial for surviving the ever-changing world of business.