SEO is an integral part of online business success. However, there are some common myths related to SEO. Myths are unhelpful, misleading, and a potential waste of time. So, let’s look at these misconceptions and determine the facts from the fiction.
SEO is a one-off job
The idea that SEO only needs to be done once is as silly as saying you only need to eat healthy once to achieve results. It is an ongoing, consistently evolving concept and therefore needs to remain fresh and current.
SEO is no longer important
If you ever read that SEO is dead or no longer relevant, rest assured that this is not only a myth but also a ridiculous one. Ever-changing technology and keyword analysis can be mind-boggling, but SEO remains a priority.
Another common myth is that Google will only rank fresh content. While fresh and engaging content is essential if you want to succeed in the online business world, it does not mean that republished content that is not fresh will not rant.
PPC can’t help you rank higher
Although PPC will not directly boost rankings, it can attract backlinks, leading to higher rankings.
SEO is all about rankings
Ranking as number one may get you more traffic, but this isn’t always the case, and many sites gain traffic from many keywords, not just one or two. Often, the second or third highest-ranking site will get more traffic than the first. The ranking is not as important as the traffic. You should definitely aim to rank high, but that will not be too productive if you are not achieving an excellent quality of traffic. This can only be done with accurate keywords and in-depth knowledge and coverage of your industry.
Keyword research isn’t important
A common misconception is that keyword research is no longer important. While it is true that most pages rank for hundreds of keywords, it is still essential to ensure you home in on the words relevant to your business. If you are not using the most suitable keywords, then your rankings will inevitably suffer.
The best way to ensure you are on top of your game regarding your business SEO is to consult a professional, such as Green Tornado.
For information on the SEO services and web solutions Green Tornado offer, contact our professional team today on 01277 849161.