SEO is integral in bringing valuable traffic to your business website and boosting your Google rankings and online presence. Strong web content is, of course, also essential, but without a sound SEO strategy, your website may underperform.
Mobile SEO differs from desktop SEO. Here we look at why mobile SEO is crucial for any business.
Research suggests that over 50% of all internet traffic comes from mobile devices. This means that any website that is not mobile-friendly will lose traffic. You only have a few seconds to capture a user in the fast technological world, and a slow loading site that does not present well on a mobile device will lead to many people leaving and going elsewhere.
No matter what your business is, you must have a website optimised for mobile for Google to register it as a good quality search result.
Effective Mobile SEO
So what is decent mobile SEO? On-the-go customers will want several things. This includes a quick-loading site that fits well on their screen, decent-sized font, easy-to-navigate, and relevant and engaging content. They want to be able to find the information or product they require and buy or access it swiftly.
High-performing mobile SEO should give the user a good, engaging and swift mobile website experience without them having to zoom in or scroll for ages. If they can find what they want easily and fill in forms quickly, you have more chance of custom.
Bounce Rate and Conversions
If a potential customer accesses your business website but does not get past the home page, it means they bounced. If you have a high bounce rate, it tells you that users are struggling with your website and it is underperforming. A high bounce rate is not good as it means fewer customers.
Decent mobile SEO will keep users browsing and improve conversions which, in turn, boosts business. Once you have a happy customer, they will likely return, leave a review and recommend you.
Consulting a web solution professional, such as Green Tornado, is an excellent way of achieving the best from your mobile SEO.
SEO can be time-consuming, so employing the help of SEO specialists can improve your website performance and business without eating into your time.
Contact Green Tornado to find out more about their SEO services on 01277 849161.