Did you know that every business should use three types of SEO? Here we look at these three SEO types and explain how to excel at each one.
Breaking SEO into these three sections makes it easier to implement the best optimisation strategy. Using an SEO specialist, such as Green Tornado, is the best way to ensure you receive the ideal SEO strategies for your business. However, all business owners need to understand the key components of SEO.
On-page SEO
This relates to your business website content. It covers optimisation strategies for individual web pages to help search engines understand the content. The page’s topic should be clear to ensure it is a valuable source that web users will search for. On-site SEO covers:
Keywords – Researching the most relevant keywords for the particular content on a page and using them correctly. Target keywords should be used along with good meta tags.
Content – Incorporating target keywords into strong content to publish on the relevant web pages.
Technical SEO
This covers all non-content elements of a website. It includes strategies to enhance the foundation and back-end structure. Improving the readability of a site makes it easier for search engines to understand and crawl it. This shows the site’s quality, which is important as a good user experience is essential for engagement and traffic. Technical SEO covers:
- Mobile accessibility
- Crawlability
- Indexing
- Website speed
- Structured data
- Website architecture
- Website security
Off-page SEO
This area of SEO enhances the relationship and influence your business website has with other websites. Building authority and reputation helps websites prove themselves as decent search result from a reliable and trusted source. This is done using backlinks. Backlinks are links from other web resources to your website.
Off-page SEO covers:
- Content marketing
- Social media
- Link building
- Forums
- Local SEO
Using All Three Types of SEO
Your SEO plan should make full use of all three types of SEO for ultimate results. Using a digital marketing solutions specialist is the best way to ensure all areas of SEO are covered. A sound SEO strategy will help elevate your online results and build a solid and productive website experience.
For further detail about the SEO services we offer, contact Green Tornado on 01277 849161.
