How the pandemic has made e-commerce more important than ever

how the pandemic has made e commerce more important than ever
green tornado

Covid-19 has changed many aspects of our lives. This also applies to the business world. Shopping habits have had to change, and people have had to adjust to what is described as a ‘new normal’. The impact on retailers has been enormous.

With the seemingly never-ending restrictions and lockdowns we are experiencing; many non-essential shops have had to close their doors and focus on selling online. This means e-commerce is now more important than ever before.

Ecommerce is the only option for many retailers during this pandemic, as shoppers cannot visit stores, and online sales have surged. The sectors that have seen the most significant increase are food and drink, gym equipment, gaming, DIY, and gardening.

Ecommerce opportunities

Many shops are shut, and people are staying indoors, inevitably creating a wealth of opportunity for e-commerce. The captive audience is there, ready and waiting.

Many large, well-known brands have struggled with the demand as they are swamped with orders. This has paved the way for smaller companies to seize opportunities.

How to get the most from the increase in e-commerce

If you are selling your products or services online, there are some things you must get right to attract and keep your customers.

Make the process easy

Users want an easy-to-use website to purchase items without a fuss. An online store that is slow or has glitches when completing transactions is a huge no-no for customers. Out of stock notifications must be kept up to date.

Refresh content frequently

Make sure your business information is fresh. Keep your content current and relevant.

Keep customers informed

Update your customers of any potential delays or disruptions to service, so they know what to expect from the get-go. Send delivery information and confirm when items have been shipped.

Social media

Social media usage has risen significantly during the pandemic. This brings an opportunity to promote your business on these platforms. Social media is a fantastic way to advertise as well as engage with your customers.

Product information

You must provide potential buyers with in-depth information on the products or services you offer. Stock images must be up to date, and sizes should be clearly stated.


Good customer service is vital for any business. Make sure you have clear contact options on your site. A live chat option is a great way to help your customers.


A website that is not mobile-friendly will instantly put buyers off as most people buy on the go using devices such as phones or tablets. A mobile-friendly website is a must.

Contact Green Tornado to see how we can help your business on 01277 849161

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