GSM Paper – What Does It Mean?
GSM stands for grams per square, and this is how paper is measured. The higher the GSM of paper, the thicker and heavier it will be. There is a range of different paper GSMs so you can find the right one to suit your business needs. Common ones are:
Anything over 170GSM is known as board.
Which Paper Weight Do You Need?
It is important to think about the type and weight of paper when choosing your printed product. These are both key factors to how the final product will look. Having the perfect look and feel to your paper can get that very important first impression across brilliantly and an attractive finished product can impress potential customers before they have even read the information! You always want your business to be well reflected and choosing the correct paper quality for your prints is important. Business promotional items should strongly show the fantastic quality of service you are offering.
90-120GSM – This paper is common for day to day office use such as copier paper, compliment slips and letterheads. It’s uncoated rough surface and brightness means it takes colour well.
130-170GSM – This paper is good for outdoor use, such as posters, leaflets, flyers and brochures. A water-based coating makes this ideal for visual marketing.
200 -300GSM – This is a sturdy, thick paper, usually used for heavier brochures, banners and promotional flyers.
300-400GSM – This is very thick and sturdy and perfect for things like postcards, folders, wedding stationery and business cards. It provides a fantastic finish to high quality printed products.
Your choice should be easier once you understand the different paper weights. It can be difficult to know exactly what is needed to represent your business best, but with this guide you should be on the right path to choosing the perfect paper weight for your printed items. You can always request sample packs if you are unsure.