Case Study: Advocate Finance

Solutions for Property Investors and Developers

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Business: Commercial Mortgage Advisor
Professional Services Provided: -
About them

Their expertise is in finding solutions, from simple buy to let mortgages to the more complex commercial, bridging and development finance products. Where others find difficulties, they find a solution.

Whatever your credit history, circumstances, background or the legal ownership of the property, they have a funding partner that can provide you with a solution.

Two times winners of “Finance Broker of the Year” at the Property Investors Awards. Also, Winner “Best Firm-Buy To Let”  at Dynamo’s Diamond event. We are based in Essex but have successfully worked for clients across all of Great Britain. Advocate Finance Ltd was established in  September 2005 and has been assisting clients since 2006.

The Brief

Advocate came to us wanting an easy to update and clean looking website.

They had considerable difficulty adding products as the previous website had been created with a plugin called WPbakery, which can be very difficult for users to grasp.

Even uploading an image had its problems.

The previous website that was very confusing, and this caused them to add less content and they feared making updates as it may take the site off line.

The previous website also had approximately 28 plugins all of which were out of date and had not been updated for many years. Not updating plugins can cause serious security problems.

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What we did
advocate finance logo

The logo was designed in many formats and provided to the client to best depict the companies values and feel. after choosing and whittling the choices down to two, they were made up with other types of media to show the client how it would be shown on business cards and other business stationary. From this a single design was chosen, thus produced in high quality .eps files (vector) and ready for any other printing needs  they may have in the future.

  • We designed a straight forward clean website
  • Added specialist plugins to make things easy
  • Created templates that could be used by people within the company to add new products with ease.
  • Converted all the current metatags to the new pages and redirected all old pages so not to cause 404 errors preventing page not found types of pages being shown.
  • We added editing tools within the dashboard that were very simple to use. After a small training session held online, they were able to happily add content and images with ease.

After choosing 10 keywords that emphasise the current products they sell, pages were created/manipulated to give google the correct signals that were needed to increase the SEO needed for the website to rank within those terms.

Technical SEO was performed and errors were fixed and schema was added to give the website a healthy look in Google eyes. Slowly day by day, week by week the rankings started maintain a steady place nearing the top of Google for the chosen keywords.

All images were labelled and many other SEO techniques were introduced given the boost needed.

Client Feedback

They are very pleased with the way it looks and is a good fit for their company.


They are very pleased with the way it looks and how it is updated.

They never thought updating and adding a new blog or product could be that easy now the correct tools have been added to the website and the training given to them was in place.


They have seen many new leads come to them from being found on Google and thay have stated not just the amount of new leads that have increased the quality of those leads also.

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